|Scandinavians do it best|
I don't necessarily think it's about wanting to look cool and indifferent or that it's lazy. I personally see it as wanting to look clean, crisp and simple. A white shirt and pants could get you mistaken for a waiter, but it's refreshing to have a simple palette without the clutter of accessories and/or layers. The great thing about dressing in basics is that when you want to, you can dress them up with some bling or a little colour. I definitely don't think this
What frustrates me the most is the effort that people are putting in to define this aesthetic as if it could easily be put into a box. In an effort to move away from this ridiculous word and all it's connotations and assumptions, I've compiled a number of images that I hope give the essence of what is at heart a minimalist fashion aesthetic.